Living Lucky with Luke Combs

The Living Lucky with Luke Combs campaign is for the release of the South Carolina Education Lottery’s $5-Luke Combs scratch-off. I featured gold in the campaign to celebrate Combs’ three Grammy wins. I utilized scratch-off shavings to reference Combs’ song, “When it rains it pours”, where he wins $100 off a scratch off. The entire campaign ranged from print, digital, web and promotional assets.