Palmetto Cash 5 Rebrand

Palmetto Cash 5, a 19-year-old game, was rebranded when a rolling jackpot was added. The lottery wanted to match other South Carolina specific draw games. I emphasized the theme of falling cash. To modernize and localize the game, I added bold colors and South Carolina iconography to make the game stand out to other national and local draw games like Powerball and Pick 3. The entire campaign ranged from print, digital and web assets.